AM Co is a digital content agency made up of creative, passionate and fun loving people. We are committed to help brands reach their full potential through groundbreaking ideas, exceptional customer experiences and superior results.

AM Co, known also as Alvinology Media Collective, is founded in Singapore back in 2016. Our aim is to kick-start and complement every business’ growth and achieve their objectives - no matter how lofty.



Alvin Lim
Founder and Director

Alvin Lim has been a pioneer in the advertising and communications industry. From his time spent at Ogilvy, SPH, Temasek Holdings and DBS, his forte in digital marketing has had him appear on numerous discussion panels and radio shows.

You may also know him as the founder behind one of Singapore’s top lifestyle blogs, Alvinology.


Soon Koon

Having worked in Fortune 500 tech companies like IBM and AMD, Soon Koon is looking to break into that same list with AM Collective, aided by his extensive knowledge in data-driven digital marketing plans, design philosophies, R&D and product & service innovation.

He is also the parenting blogger behind, which he started back in 2011.


Nic Tse

Nic is a journalist at heart, an Economics + E.Lit AlumNUS on paper (qualifications) and the resident Grammar Nazi in practice. He oversees the daily content production for both clients and in-house platforms to make sure there’s not a punctuation out of place.

He writes as The Guy at an award-winning men’s style blog that he started - Seriously Man.


Candice Chin
Account Manager

As an Account Manager at AM Collective, Candice fashions herself a Jill of All Trades. But rather than ‘none’, she masters client relationships and plays an integral role in business development. Candice also has a hand in the execution of marketing campaigns, social media showcases and other content channels alongside the AM Co team. See what she means - Jill of All Trades?


If you are as driven as us …

Contact us to arrange a no-strings-attached consultation so we can add a little spark to your business.